Great Wall Motor

Overview

Great Wall Motor Company Limited (GWM) is a globally renowned SUV and pickup truck manufacturer. With the corporate spirit of "making a little progress every day" and adhering to long-termism and technological innovation, it is committed to becoming a globally leading intelligent technology mobility company.

Its predecessor was the Baoding Changcheng Industrial Company, established in 1984. Since its founding, starting as a small township factory engaged in vehicle modification, it has completed the leap to a global intelligent technology company through continuous innovation. The company went public on the Hong Kong Stock Exchange in 2003 and on the Shanghai Stock Exchange in 2011. It is the first large private automotive enterprise in China to list H-shares in Hong Kong, with the stock code 601633.SH. The company headquarters is located in Baoding City, Hebei Province, and the current Chairman and Legal Representative is Wei Jianjun. In 2025, the company's annual operating revenue reached 222.824 billion CNY, setting a new historical high. It ranked 140th on the "Fortune China 500" list and was selected for the annual "Fortune Global 500."

Development History

Pickup Truck as Foundation (1990s): In 1990, Wei Jianjun took over the loss-making Changcheng Industrial Company. He keenly identified a gap in the domestic pickup truck market and launched Great Wall Motor's first product—the Deer Pickup Truck—in 1996. Relying on its rugged and durable products, Great Wall quickly became the sales leader in the domestic pickup truck market.

SUV Explosion (Early 21st Century): In 2002, the first SUV, the Seer, was launched. In 2011, the Haval H6 appeared and quickly became a national "legendary car." In 2013, the Haval brand was officially made independent, becoming a global automotive brand focused on SUVs.

Brand Upgrading and New Energy Transformation (2016 to Present): Great Wall opened the path of brand premiumization, launching the luxury SUV brand WEY (named after the founder's surname) in 2016 (later updated to the "WEY Brand"). At the same time, it deeply laid out new energy and intelligence, successively launching new brands such as ORA and TANK. In January 2026, Great Wall Motor launched the world's first native AI full-power platform—the "Guiyuan Platform"—leading its transformation into an intelligent technology company.

Product Portfolio

Great Wall Motor has built five core brands: Haval, WEY, TANK, ORA, and Great Wall Pickup, forming a three-dimensional brand matrix covering the mainstream, mid-to-high-end, hardcore off-road, new energy, and pickup truck markets.

• Haval: A globally renowned mainstream SUV brand. Its national legend, the "Haval H6," enjoys a high reputation, and models such as the M6 and Big Dog are also bestsellers.

• WEY: A luxury SUV brand named after founder Wei Jianjun's surname, serving as a pioneer of Great Wall's brand premiumization. Multiple mid-to-high-end new energy models, such as the New Gaoshan, Blue Mountain, and V9X, are equipped with cutting-edge technologies.

• TANK: A global high-end luxury off-road brand, aiming to provide an ultimate hardcore off-road experience for off-road enthusiasts worldwide. Models such as the TANK 300 and TANK 500 are highly sought after in the market.

• ORA: Positioned as the car brand that "loves women the most" globally, with fashionable product design. It owns pure electric models such as the Good Cat and Lightning Cat.

• GWM Pickup: The leader of Chinese pickup trucks, launching personalized and passenger-style pickup trucks represented by the "Pao" series. It has maintained the top position in domestic sales for 27 consecutive years.

Market Performance

In 2025, Great Wall Motor sold 1.324 million new vehicles in total, with the proportion of models priced over 200,000 yuan rising to 41%. Overseas sales exceeded 507,000 units, a significant year-on-year increase of 43.1%. Global new energy vehicle sales reached 406,000 units. However, affected by intensified market competition and continuous increases in R&D investment, the net profit attributable to parents in 2025 declined year-on-year, and sales revenue and profits showed a phased divergence. Entering 2026, the company set a goal of no less than 1.8 million units in global sales, striving to steadily move toward premiumization and globalization in fierce market competition.

Core Technologies

Great Wall Motor upholds the R&D concept of "precise investment, pursuing industry leadership," possessing strong independent R&D capabilities and committed to building a "forest ecosystem" oriented toward energy and intelligence. Great Wall Motor has invested heavily in technical R&D, accumulating hundreds of billions of RMB used for core technology research.

• Full Power Platform: The "L.E.M.O.N." and "Tank" platforms, released in 2020, cover multiple vehicle types from A0 to D-class and are compatible with fuel, hybrid, pure electric, and other powertrains.

• Forward-Looking Intelligent Driving Platform: The "Guiyuan Platform," released in 2026, is the world's first native AI full-power platform. It integrates high-computing electronic and electrical architecture with advanced AI models, fully embracing intelligence.

• Coffee Intelligence: "Coffee Intelligence" covers smart cockpits, assisted driving, and electronic architecture. The latest Coffee Pilot Ultra intelligent driving system and Coffee OS 3 smart space system are accelerating technology universalization.

• L.E.M.O.N. Hybrid DHT: An independently developed dual-motor hybrid connection topology structure, achieving an excellent experience of "fast, smooth, quiet, and efficient" and breaking through technical barriers.

Outlook